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A crappy cup of airplane tea and the rise of Donald Trump led to the launch in May of an outfit with the wacky name of All Turtles, which might usher in a new way to think about tech startups around the world.

The All Turtles story began with Phil Libin, who used to be CEO of the app company Evernote and lately has worked as a partner at the venture capital firm General Catalyst in Silicon Valley. Last fall, Libin boarded a JetBlue flight from Boston to San Francisco. As the plane leveled off, he ordered tea.