Do you dread strategy meetings?
Really, we’re among friends, so you can be completely truthful in your answer: Do you REALLY, REALLY DREAD strategy meetings?
Of course, you dread them. Every executive dreads strategic planning. I know I do.
The reason is while it is important for organizations, participants hardly ever see the connection between participation and positive changes for brands and customers.
While a strategic planning process may promise to deliver real objectives and tactics, it often never happens as promised. Senior executives may say they want disruptive ideas, but they really want ideas that are easy to grasp and fit the current system. And who wants to waste precious time on trying to imagine and plan things an organization should pursue but ultimately never will?
