The latest sexy, cool description that has entered the lexicon of start-up and veteran companies is “disruptors.” It makes listeners perk up and readers take note. Astute commentators love dropping the word.
No longer used only to describe an obnoxious toddler in his ‘terrible threes,’ individuals and companies are waxing gleeful in describing themselves as disruptors. Traditionally, “disruptive” has negative connotations. Synonyms include troublesome, rowdy, wild and turbulent. Think Donald Trump’s behavior at any World Summit.
Image: A look inside the new El Al Boeing 787 Dreamliner. (photo credit:EL AL)
