Another day, another boring brainstorming session. You know the drill:
Someone dusts off the flip chart easel or cleans the dry erase board. The facilitator introduces the challenge and, standing at the board with marker in hand, asks team members what ideas they have. One person offers an idea, then another person chimes in, and eventually you have a whole sheet full of concepts. Everyone feels like something was accomplished, but later when you analyze the ideas, they're mostly incremental and predictable. So you realize that you've spent an hour of people's time, but haven't really solved the problem.
