Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter. It is a large advancement on the past years, and shows Apple has a few things big planned in the coming years.
The most talked about, at least by Apple executives, is augmented reality. At WWDC 2017, it announced ARkit, a new SDK for developers to build mixed reality apps on iPhone and iPad. IKEA is one of the launch partners on iOS 11, turning its entire catalogue to highly realistic 3D images.
Image: https://readwrite.com
