Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

journey

Many different skillsets will be necessary for your organisation’s digital journey.

This is the second article in our special series on the Digital Journey.

Digitisation has become synonymous with computing technology and data. Smart lifestyle devices such as phones, fitness trackers, refrigerators and cars are packed with unprecedented computing power. They also have incredible bandwidth for gathering reams of data. It’s not only “big” data, but “fast” data. In the 1990s, capturing data on consumer or employee behaviour meant conducting surveys, interviews, focus groups and data aggregation. Human beings plugged data into machines that spat out charts and tables for them to analyse.