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Founded by Rich Bendis

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Elon Musk is the kind of visionary who's worth keeping tabs on. So when in July he made an under-the-radar purchase of X.com -- a domain name he originally owned even before that company merged with PayPal -- savvy entrepreneurs took note.

Did he buy the domain to promote SpaceX? Does he have plans for some new, unannounced venture? Was it a purely nostalgic grab? We don’t know yet, but we do know that he saw value in the domain and pulled the trigger.