When leaders foster a culture of innovation, they enable their teams to be creative, flexible problem-solvers who thrive in the face of change. But what is a culture of innovation? And how does a leader begin to foster one? Building a culture of innovation originates with embracing The 3 Cs: critical thinking, curiosity, and customer-centric design.
Critical Thinking
There is a commonly held theory that critical thinking stifles creativity and innovation. Critical thinking, this theory goes, is traditional, formal and process-oriented. Creativity and innovation, on the other hand, require an unconventional, free-form environment for everyone to tap into their unique ideas. In this theory, critical thinking and creativity cannot possibly coexist.
