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By the time she graduated from college, Rachael Meleney had worked in and around dozens of early-stage startups. So when Duke University’s Center for Advanced Hindsight was looking for someone to start a behavioral economics and entrepreneurship lab, she was an easy choice.

“It's a blessing and a curse to have as much autonomy as I was given,” Meleney said. “On the one hand it was a really incredible opportunity as someone right out of school to be handed this program to figure out, but there was definitely a large learning curve for me not coming from a social science background.”

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