When a new generation enters the mix of society, they bring new habits, tastes and preferences. Brands need to learn about them and adapt in order to find long-term success. During their debut, Millennials brought about a new approach to the world, shaped by the rise of the dot-com bubble in the early 2000’s.
Next up is Generation Z. While many are quickly writing Gen Z off as Millennials on steroids, this is a rushed assumption that fails to understand how each generation came about. While Millennials were influenced by the good times of the 1990s and the ability to realize meteoric success through technology, Gen Z is influenced by the Great Recession and the overwhelming nature of technology.
