Every industry is seeing innovation and disruption coming from all directions: from startups to established companies and even from companies that would not traditionally be considered a competitor. And CEOs are responding.
In fact, in a survey conducted by my firm, 72 percent of US CEOs say their organizations are disrupting their sector, rather than waiting to be disrupted. The market and investors are demanding it. Investors now routinely compare companies not only to their traditional rivals but to fast-moving startups.
