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Founded by Rich Bendis

todo list

Forget everything you’ve heard: Not only is procrastination totally normal, knowing how and when to procrastinate can actually make you more productive than trying to fight it. Here’s what I’ve learned by embracing procrastination.

YOU’RE ALWAYS PROCRASTINATING ON SOMETHING

There are only 24 hours in a day, which is rarely enough time to tackle your to-do list. This perceived time crunch makes you hyper-aware that the opportunity cost of completing one project is not completing another. Procrastination is all about managing these tradeoffs.