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Founded by Rich Bendis

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After searching for years, I finally found the right pair of running shoes. How do I know? They make me feel bouncy and happy when I run. More importantly, I can run at least an extra mile in these shoes. Every run this week has been better than the one before, and that is because Asics has made magic. What I mean is it must’ve done something magical to the shoe to make me run an extra mile joyfully. The shoes give me that same burst of energy you feel when your favorite song comes on from your playlist. It could be all technical — an extra cushion, an adjustment to the sole, lacing that stabilizes the foot — but to me, it just feels like magic.