Why nondisruptive creation is as important as disruption in seizing new growth.
In their just released book, BLUE OCEAN SHIFT, Chan Kim and Renée Mauborgne, creators of Blue Ocean Strategy, deliver the definitive guide to shifting yourself, your team and your organisation to new heights of confidence, market creation and growth. They show why nondisruptive creation is as important as disruption in seizing new growth, what leads to one over the other and why you’d be unwise not to understand this.
INSEAD Knowledge (IK): Chan and Renée, congratulations on your new book, Blue Ocean Shift, being released today. It’s already been labeled a next ‘blockbuster’ and chosen by Apple iBooks as the best business book of the month. In a nutshell, what’s it all about?
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