Twenty years ago, the October 1997 issue of Entrepreneur magazine featured stories on:
- How to use “your in-store sound system to amplify your sales and image” (since everyone knows up to “70 percent of all buying decisions are made while a customer is in the store.”)
- Why you should consider cable TV commercials (because this type of advertising has “the ability to geographically and demographically target specific customer groups” better than anything else available).
- How to deliver good customer service via “letters,” “postcards” and “phone calls” to landlines.
