Every marketer wants the perfect story to tell. But if you’re in medicine, you don’t want it to be about yourself.
Earlier this year, vascular surgeon John Martin was testing a pocket-sized ultrasound device developed by Butterfly Network, a startup based in Guilford, Connecticut, that he’d just joined as chief medical officer.
He’d been having an uncomfortable feeling of thickness on his throat. So he oozed out some gel and ran the probe, which is the size and shape of an electric razor, along his neck.
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