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PALO ALTO, Calif. (KGO) -- A newly-installed billboard near Highway 101 through Palo Alto is generating a lot of attention. At first glance, it appears to target Silicon Valley tech workers, but the man behind the effort says there's much more to it.

"I think Silicon Valley does have an image problem," said Andrew Rasiej, a Manhattan-based civic and social entrepreneur who is responsible for the billboard. "I would prefer that people not refer to the entire tech industry as Silicon Valley."