If you have chosen to go the investment route when funding your company, you should know that every investor has one major question on their mind: “What is your exit strategy?” That is, “How do I cash out my shares and get my money back?”
There are two common standards to think about, acquisition and IPO, when it comes to exiting (also called a liquidity event). You should be familiar with both before you sit down with any investor and consider asking for a check.
