I spent the majority of my adult life managing organizations and I always felt enormous pressure to innovate, but whenever I went looking for guidance, what I found was a confused jumble. Disruptive innovation, design thinking, open innovation, lean launchpads and on and on. Unlike marketing or finance, there wasn't any one clear framework.
So I spent nearly a decade on the research that led to my book Mapping Innovation and what I found is that innovation is at once more simple and more complex than most people give it credit for. It's more simple because ultimately, innovation is about solving problems and organizations that can identify new problems can usually innovate successfully.
