For clothing retailer Patagonia, taking firm stances on issues is in its DNA as a company. The company's decision to add a black landing page instead of the usual December retail madness of most retailers, with the simple message: "The President Stole Your Land," is perhaps unlike any move we have seen from a well-known brand.
Kenneth Cole's New York billboards about gun violence come to mind, but they smack of marketing. Can anyone remember what any of them even said? The "controversy" surrounding them seemed to "trump" (pun intended) any moves by the company around a particular social issue.
