The web is Big but becoming small. The first phase of BIG was creating cn-line communities. People and organizations have been forming “communities” and trying to pull everyone in. Brands are forming communities and there are communities for communities. It is becoming impossible to engage in so many communities.
The real attraction to a community is relevance to conversations that show the “thoughts” of the people and not the thoughts of the “brand or organization”. Relevancy to “thoughts” is a lot different from relevancy to mass messaging and media. Finding relevancy to “thinking” is typically found in smaller groups of people who seek knowledge and wisdom that reflects their beliefs. Common beliefs are what creates relational bonds. Haven’t you noticed that your relevant network is actually becoming smaller regardless of how many “followers and friends” you have?
To read the full, original article click on this link: From Communities to Communes? |
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