Steve Jobs was 21 years old when he met Mike Markkula in 1976. Jobs had been urged to seek out the 30-something consultant to help figure out how to turn Apple into a business. Markkula, a marketing expert, had made enough money at Intel (where Andy Grove famously believed that marketers didn’t actually do anything) to spend his time woodworking and playing tennis. His big idea for Jobs? Write a business plan.
