Next City pointed me at a new ad campaign the state of Wisconsin is running aimed at luring Chicago Millennials to move north.
The focus of the campaign is on Wisconsin’s lower cost of living and shorter commute times vs. Chicago. The state says:
"The messaging conveys the central idea that Wisconsin is “more you.” You can be more here, mean more, create more impact, and have more, making Wisconsin a better fit for you. To drive this point home, specific ads contrast life in Wisconsin with that in Chicago, highlighting the state’s shorter commute time, lower cost of living, lower taxes and numerous recreational, social and cultural opportunities.”
Image: http://www.newgeography.com
