Imagine St. Peter standing at the Gates of Heaven, assessing whether or not to admit those seeking entry. To some supplicants, he offers a look at hell, indicating that this is their final home. Imagine their delight when they see a place where everyone is partying. They happily tell St Peter that they’re just fine spending eternity there.
Instantly, St. Peter dispatches them to hell. To their dismay, they land in the midst of pitchforks and fire.
When I was told this story, the punchline was: “This is the difference between how a prospect and a customer are treated.” Hopefully it’s not the way any of you treat your customers…
