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AOL founder Steve Case and "Hillbilly Elegy" author JD Vance are headed to the southern United States to find the next big startups. They've got millions of dollars to invest from 38 of the country's highest-profile investors, including Amazon CEO Jeff Bezos, former New York City mayor Michael Bloomberg, and former Hewlett Packard CEO Meg Whitman.

Case and Vance are overseeing the Rise of the Rest Seed Fund, through Case's Washington, DC-based venture capital firm Revolution. Vance joined the firm last year, and Case announced the fund in December.