And in a world where tech giants like Google, Apple, and Amazon are emerging as potential disruptors, slow simply doesn’t cut it.
Two of the largest pharmaceutical companies in the world, Bayer and Johnson & Johnson, have made innovation non-negotiable in their organizations – and are finding success with distinctly different approaches.
While Johnson & Johnson has concentrated on looking outside the organization for transformative ideas, Bayer has made cultural change the focus of their efforts.
