Tweeting has long posed a dilemma for scientists. There’s abundant evidence that widely sharing a research finding in just one or two simple sentences greatly increases its use and effectiveness.
But, ugh, that usually means Twitter — in the eyes of many, a low-attention-span cesspool of trolls, political partisans, and amateur comedians known more for braggadocio and snark than reason and facts.
Image: Michael Goldblatt, an entrepreneur and former official at the Pentagon’s Defense Advanced Research Projects Agency, came up with the Polyplexus concept, "the idea of trying to create research into digestible chunks to drive citations and drive understanding and learning."
