Innovation is management. For those of us that want to create a lasting innovation culture in our companies, understanding this principle is vital to success. There may be plenty of myth making around innovation these days, but innovation is not about working on random ideas to see what sticks. Companies need to develop a clear point of view about where the world is going and the key trends that could impact their business. They then need to develop a clear innovation strategy that informs the types of new ideas they will invest in for the future.
