Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.
In Silicon Valley, it's often said that product is king. But if product is king, marketing is the queen and I’ve seen too many companies with great products fail miserably because of poor marketing. The problem is not the quality of their product videos, websites or apps but their inability to talk to the right people or tell those folks what they really need to hear.
