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LVMH, the world’s largest luxury conglomerate, has unveiled a startup incubator, like the ones that have nurtured countless young companies in Silicon Valley—only this one is based in Paris, and its focus is specifically on technology for the luxury world.

The program will support 50 international companies each year, LVMH said in its official announcement, and will host them at Station F, the enormous Paris facility supported by French president Emmanuel Macron and billed as the world’s largest startup campus. 

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