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“It’s my belief that trust is the foundation for everything we do,” says Harvard Business School professor Frances Frei, “and that if we can learn to trust on another more, we can have unprecedented human progress.”

What to do, then, when trust is broken? In companies, there are many reasons that a rupture can happen. Things like data breaches, a culture of bias and discrimination, a CEO caught disparaging an employee, even a technological error that costs human life. And all those things were happening at Uber.

Image: Authenticity is critical to trust, but “if those of us who are different give in to the temptation to hold back our authentic selves, then the most interesting thing about us — our difference — is muted,” says Harvard Business School professor Frances Frei at TED2018: The Age of Amazement on April 13, Vancouver. Photo: Ryan Lash / TED