When Madhusudan Ekambaram, the co-founder of Bangalore-based KrazyBee, travelled to China for funding in 2016, it seemed clear he was going the wrong way. At the time, fundraising journeys almost always pointed Indian entrepreneurs West – he headed East.
“The decision took many by surprise,” he recalled.
Less than three years later, the landscape is markedly different. Ekambaram has raised US$13 million in investments from China, and no longer needs to defend his sense of direction.
