“Dilly Dilly” — Bud Light’s new catchphrase — has taken the world by storm.
Bud Light’s vice president of marketing Andy Goeler talked to The Washington Post about the slogan in an article published Thursday.
Goeler told WaPo that the slogan Dilly Dilly means, “a cheers, a Bud Light cheers.”
He also explained how the ad campaign started, saying, “With a brand the size of Bud Light, there’s a continuing need to put out creative ad content, so we on a regular basis are reviewing creative ideas.
