Marketers and parents both have a role to play in combating the global childhood obesity crisis.
In the last four decades, childhood obesity has escalated into a full-blown global epidemic. As rates continue to skyrocket across Africa and some parts of Asia, the latest U.S. data largely deflates hopes that the crisis was beginning to recede.
The main causes of the epidemic include: the globalisation-fuelled prevalence of fast food chains around the world; Big Food’s child-targeted marketing tactics; the resource-thin lifestyles of poorer families; and a general decline in physical play due to the mobile revolution.
