We’ve all heard the mantras around failure.
“Fail fast. Fail often.”
“Love your failures.”
“You can’t succeed without failure.”
But why? Why is failure so important to innovation and success? Why are we constantly being told to embrace failure rather than run away from it?
We are told often it’s because we learn the most from our mistakes. If we aren’t failing, we aren’t pushing the boundaries of what is possible.
In my 25 years in business, I’ve come to believe that there is actually a deeper, more emotional reason failure is important to each of us, personally and professionally.
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