Consumers choose a brand for a host of different reasons, and the new survey carried out by GraphicSprings.com asked international passengers which airline they would like to fly based just on the logo. And not surprisingly, depending on how you look at it, one of the best airlines in the world, Etihad was first. Remember this was just based on the logo of the company. This result highlights why it is important for companies to put their best effort into all of their customer-facing products, whether it is a logo or something else.
