Through the Internet today, it’s easy to find and compare the technical specifications for every solution in the world that claims to solve your problem, and there will be many. Most often the differentiators go beyond the product, into the ease of ordering, delivery, customer reviews, and finding your options. Your overall customer experience will trump product features every time.
For example, Zappos has been winning customers for years with their ease of product selection, shipping speeds, and personalized customer service. People post reviews talking about their delightful experiences, more than the perfect product. Zappos is recognized as a winner in the design of the whole customer experience, more so than the design of their shoes and clothing.
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