You can drive true innovation within your company by tapping into an entrepreneurial perspective. Here's how to work with entrepreneurs to disrupt your industry.
If you want to disrupt an industry, your best bet is to start from square one.
The problem is that once companies reach a certain size, the status quo (which has, until now, served them well) tends to get in the way. Certain protocols and processes that were once necessary for order suddenly turn into barriers, and it's hard to make a business case for straying from a company's core competency.
