What are the expectations of the young people in 2030 for the employer Porsche? Is it possible to provide executives with an app as a personal coach? And what could a digital tool look like to optimize the time-consuming meeting culture? Student teams from the HHL Leipzig Graduate School of Management and the private Code University Berlin dealt with these questions around “New Work at Porsche” as part of the “Open Innovation Contest”. The best idea was awarded “BetterMeet”. The digital solution for better structuring and preparation of meetings promises a significant time saving. The new format “Open Innovation Contest” links the students of the partner universities even more closely with the experts of the sports car manufacturer. It is part of a university offensive by Porsche.
