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Mark Zuckerberg

"The first word in 'small business' is 'small,'" said Morra Aarons-Mele . It's a descriptor that few Americans aspire to.

"We spend a lot of time telling ambitious people not to think small," Aarons-Mele added. That's why she thinks the prospect of entrepreneurship — and the desire to be the next Elon Musk or Mark Zuckerberg — is especially powerful in the US. "It's a very American thing to be an entrepreneur."