At the start of every semester, Noam Wasserman asks his students a question: How important is passion for the "entrepreneurial magic?"
Wasserman is the founding director of the Founder Central Initiative at the University of Southern California's Marshall School of Business, and he's noticed his students consistently buy into common misconceptions around successful entrepreneurship.
Image: Passion plays a complicated role in starting a business. Noam Wasserman pictured. Courtesy of Noam Wasserman
