CEOs often talk about the strategic imperative for their organizations to boost innovation, myself included. They imagine the internal meetings in front of their general employee populations where they talk about becoming more innovative. What happens? How is that message received?
Well, they lose the majority of the audience — first, most people think that innovation is the job of R&D, so they don’t have to worry about it. Second, even if they think the CEO is talking to them, most people are not confident they are innovative enough to contribute to this priority.
Image: Tom Kinisky, President and CEO of Saint-Gobain North America, writes about innovation
