Blitzscaling — pursuing rapid growth by prioritizing speed over efficiency in the face of uncertainty—is the primary way to turn startups into world-changing companies like Amazon, Facebook, and Google. Blitzscaling is risky because it involves committing massive resources while the outcome is far from certain. But in winner-take-most or winner-take-all markets, the biggest risk is allowing a competitor to reach market-dominant scale first. I explore these themes in the “Technology-enabled Blitzscaling” class at Stanford University, in my Masters of Scale podcast, and in my upcoming book, Blitzscaling, coauthored by Chris Yeh.
Image: GES Photo/Public Domain
