There are two restaurants side by side that serve the same cuisine. One of them is swarming withcustomers, and the other is relatively empty. Where will you head for lunch?
You might have a great product or service that you’re proud of. You might have well-optimized processes, clear goals and a great team in place to help you get there. But nothing is more attractive to customers and investors, than seeing TRACTION. In order to fall in love with you, people need to see how much you’re already loved.
