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The number of open innovation challenges in pharma grows by the day. But what’s driving them? That’s what Luminary Labs wanted to know. So the consultancy, which works with pharma and other industries to design and execute those kind of challenges, surveyed the executives at companies that run the contests and asked why and how they do it.

Image: Looking for innovation, pharma and other industries are turning to crowdsourced challenges as a way to bring in outside solutions, partners and thinking. (Pixabay)