Consumers have greeted Apple’s latest slate of iPhones, computers and the newest connected Watch with solid interest, but not the high enthusiasm from years past. Since the iPhone’s debut in 2007, public excitement soared in the early years but then has steadily dipped as the novelty wore off. According to Statista, global search interest for iPhones has been falling since 2012, after peaking with the iPhone 5. Citi analysts also noticed the same shift over time: “We suspect this is because of a slowdown in innovation and the saturation of iPhone in the addressable market.”
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