In 2014, Sphero made the critical decision to take three crucial members of their team to California for a four-month commitment to a corporate accelerator with Techstars and Disney. It didn’t quite sit well because they had already made this commitment in 2010 when they had gone through the regular Techstars accelerator. Additionally, they were netting $20 million in sales, which, in their own words, did not qualify much as a “start-up”. So why did Sphero make this decision?
