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This is the time of year when many Americans contemplate giving back — and not coincidentally, it’s also the time of year when nonprofits and charities of all stripes send out solicitations for donations. The National Center for Charitable Statistics counts more than 1.5 million tax-exempt organizations in the United States, so finding the right fit for your giving might seem challenging.

Here are five insights from experts in charitable giving and philanthropy that will help guide you towards making a meaningful donation.