This article was inspired by a recent blog by Seth Godin, where he discussed some challenges that start-ups who rely on early adopters may face when they scale up. https://seths.blog/2018/11/the-curse-of-the-low-hanging-fruit/For a start-up, early adopters who are highly engaged in a category, and/or know they have a problem, often represent easy sales. They typically need little persuasion, are relatively easy to target, and are typically more willing to shell out hard cash for a top of the line product, because it matters more to them. However, in his blog, he makes the point that sooner or later you will exhaust this group, and then have to make a choice. Expand by adapting your product to appeal to a broader, perhaps less discerning or less engaged audience, or move onto to create a new product for another set of early adopters.
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