For companies that need to raise capital, there are a lot of options they can choose from, but there is no question that raising money is hard. It doesn't happen with the snap of a finger.
Pitching to friends and family, selling a product before it exists, figuring out which of your friends or LinkedIn connections knows a VC, then eventually pitching to that VC if you can even get the meeting, determining which bank gives fair-termed loans and even what terms are fair. None of these options are easy.
